When The Villa opened, real estate developer Martin Dunbar and his wife, Ret, lived at and managed the Italian Villa Apartments, which has been home to prominent Atlantans through the years. In 1926, Mr. and Mrs. Edwin P. Ansley, Jr. moved in. Another early resident was Sinclair Jacobs of Jacobs Drug Store, where Coca-Cola was served for the first time on May 8, 1886. (It was Jacobs’ Pharmacy then, and belonged to Sinclair’s father.)
In the latter part of the 20th century, Mary Hataway (Soiree Catering & Events) lived at The Villa, Charles Brewer started internet service provider MindSpring in his Villa apartment, and a Metropolitan Home article featuring Helen Ballard’s home at The Villa (including her dolphin-base table, shown at left) led to the creation of home furnishings company Ballard Designs.